Temporary staffing or temping, is emerging as the fastest growing recruitment trend in the country. Globally a $140 billion business, while third-party contracting is yet to play a dominant role in India, it has gained a foothold with a large number of big and small companies opting to engage staff without the responsibility of managing them. There are many challenges and behind the scene complexities for temporary staffing organisations who have to pay a fine balancing act in attracting and retaining the right resources for their client organisations.
It is not an easy job for temping companies to lure skilled talent who look for established names and permanent positions. This despite the fact that nowadays flexible career is no longer an unattractive option for many professionals. Attrition remains a challenge for all organisations in the IT and BPO sector, and temporary staffing companies are no different. Organised temporary job is a bridge to permanent employment.What are we talking about is essentialy Flexible careers which are increasingly appealing to professionals because they are continually challenged and can choose to take breaks between assignments and projects befitting their capabilities and experience or do something along with their main line half hearted jobs and do what THEY ENJOY ! The target demographic includes retired experienced professionals, housewives, freelancers, students and freshers. Campus recruitments, referral programmes and channel partners are the different sources to acquire talent. Each of this segment would be for sure be a big set of people waiting to be kindled with some avenues to work, for instance the retiree segment would be huge , for instance think of all the insurance and finance companies that can benefit from retired bank employees ! insurance companies from people, maybe a housewife who can join as an insurance advisor etc the possibilities are infinite !
Future of temping in India
In any country 5 percent of the workforce comprises of temporary staffers is what is estimated . Its predicted that in India there is potential of 1-1.5 crore jobs in the next five years. It is however necessary to increase the employability factor of par time job seekers in the country, in terms of technical skills and domain knowledge. The flexi job market has nearly doubled in each of the last few years and is expected to grow as the economy continues to expand; and there is an increasing acceptance of temporary staffing as a mode of employment in the corporate sector .Its the flexi career segment that holds a lote of promise for the future.
Sharan Shetty
Head Marketing – South
Bharti Airtel
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1 comment:
Well written. Thsi is need of the hour to tap the huge talent availble at our back yard whom we think as junk, like retired people, house wives and so on.Who stops us to utilise these great low cost & rich resources with attrition rate of almost zero.By the way, is your organisation has any such plans?
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